Capture timeless memories. Make portraits showing personality and thoughts while reflecting my own signature style.

My role

Make fine art portraiture of couples, kids and families. Document wedding days.

Design and maintain Valoisa brand, web site, SEO and SEM.

Guide second shooters and collaborate with the bridal couples.

Visual identity

Valoisa's signature style is capturing a moment, photographing little poems between the lines and realities. Sleek typography with an illustration creating artistic atmosphere are the main elements. Design is airy and light celebrating photography one frame at a time.

Artistic and crafty feel is continued in wall art products (artprint framed in old, decorative frames making interesting contrast between new and old) and delivery packages for clients made of old bookcovers and handstamped logo with personal, handwritten greetings.

How it was implemented

Website was build with Wordpress platform using Prophoto extension to ease downloading large number of photographs. Mobile version of Prophoto was dull, unpractical and not easily modified. I decided not to use mobile layout and designed desktop version that worked also in mobile.


Most important marketing method along with word of mouth was paid search engine marketing bringing quality leads converting to clients.